About

A Modern Ritual, Rooted in Tradition

At .matchaji, we believe that every cup of matcha holds more than flavor it holds meaning. A quiet ceremony, a pause in a loud day, a gentle return to yourself.

Our name begins with a dot a symbol of something digital, simple, and modern. Yet what follows is deeply rooted in heritage. We are an online-native brand born in today’s world, but guided by centuries-old rituals from Japan. Our mission is to honor those traditions while offering a contemporary, calming matcha experience for the everyday.

We are inspired by the Tanuki a mythical creature in Japanese folklore known for its playfulness, warmth, and the ability to transform. It is a symbol of happiness and good fortune, and a quiet reminder that we too can shift our energy and presence with intention.

On the Tanuki’s head, you’ll notice a single matcha leaf. This isn’t just our logo it’s our story. A story of nature and transformation. Of calm confidence. Of ancient leaves made new again.